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HomeOpinion & ReportingHip or Hype? Here are the latest vegan trends that are sounding...

Hip or Hype? Here are the latest vegan trends that are sounding globally

Ritesh Agarwal, Founder, OYO

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What’s Veganism?

Veganism is the practice of not using animal byproducts such as milk, eggs, or meat. Vegan supplements are extra nutrients generated from plant-based sources to meet the human body’s nutritional needs. They are high in iron, calcium, vitamins B12 and D, iron, zinc, iodine, omega-3 fatty acids, and proteins, and are commonly taken by vegans. Vegan supplements are frequently offered in pills, capsules, gummies, powders, tablets, and liquids. They have a lower carbon footprint and are more environmentally friendly than non-vegan supplements while providing the same amount and quality of underlying nutrients. Aside from that, they help maintain correct food intake, increase cognitive capacities, improve athletic performance, regulate weight, and boost immunity.

The considerable increase in the vegan population as a result of health concerns, environmental effects, and animal welfare is producing a good market picture. This is further backed by rising rates of numerous lifestyle diseases and a movement in consumer preference toward a healthy lifestyle. Aside from that, ongoing product advancements in various taste profiles such as vanilla, chocolate, berry, and others are driving market expansion. Furthermore, rising awareness of the associated benefits of vegan supplements and rising demand for clean-label, energy-rich goods are favorably driving market growth. Furthermore, the widespread use of the product in sports nutrition as a good source of dietary fiber to reduce the risk of inflammation and enhance cholesterol levels, blood viscosity, and vascular flexibility is working as a growth factor. Aside from that, the widespread acceptance of vegan supplement powder with extended shelf life, expanding consumer expenditure capacities, and easy product availability across e-commerce platforms are expected to propel the market forward.

Best Vegan Brands

  1. Future Kind
  2. Abundant Earth Labs
  3. Garden of Life
  4. Deva
  5. Solgar

The following are the significant trends in the global vegan supplements market:

  • Protein
  • Minerals
  • Vitamins
  • Others

Market Size

The global vegan supplements market is anticipated to be worth $4,830.2 million by the end of 2022. During the forecast period of 2022-2032, it is expected to accelerate at a CAGR of 11.3%.

A significant number of startup companies are releasing fascinating and new vegan supplements onto the market in several locations to meet the need for a rising consumer base and high demand for creative goods and tastes. As a result, there is an increasing consumer demand for vegan supplements, which has traditionally risen at a profitable rate of roughly 10.3%.

The flexitarian diet is an attainable dietary modification for many consumers. In a flexitarian diet, consumers follow a “free-from” diet with occasional meat eating, which is more practicable for consumers than going entirely vegetarian or vegan. The number of flexitarians is continuously increasing, pushing the rising demand for vegan supplements. Many food conglomerates are also encouraging the development of all meat alternative goods, which is feeding this trend.

Using modern food technology, manufacturers are making dairy-free products with meat-like taste and texture features. Thus, the market is expected to be valued at US$ 4,830.3 Mn by 2022 and to increase at an 11.3% CAGR during the projected period.

Looking at all the data mentioned above, one can surely make out that the Vegan supplement trend is not something that is quite hyped. A lot of people know about the ongoing trend and the benefits of joining the trend and the positive effects it will have on the environment.

So the Vegan Supplement trend is not Hype but Hip.

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