Wilde Brands, the snack manufacturer, has secured $20 million in funding to accelerate its growth and foster innovation.
KarpReilly spearheaded the funding round with additional investments from American musicians Jack Harlow and MGK, along with The Family Fund, Grey Space Group, and other existing strategic investors.
The investment will enable Wilde to capitalize on its achievements, expanding its retail footprint, amplifying marketing initiatives, and nurturing innovation as it aims to double its business in 2024.
Established in 2018, Wilde Brands prides itself on crafting what it asserts as the ‘world’s first’ chip composed of chicken breast, egg whites, and bone broth. Wilde offers seven flavors: Buffalo, Barbeque, Chicken & Waffles, Himalayan Pink Salt, Sea Salt & Vinegar, Nashville Hot, and Spicy Queso.
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The chips can be found at major retailers across the nation, such as Target, Whole Foods, Walmart, Costco, and Kroger. They are manufactured in Wilde Brand’s USDA-certified facility located in Kentucky, USA, which has recently undergone expansion to meet the demands of its rapid growth.
Jason Wright, the founder and CEO of Wilde, commented, “Prior to Wilde, there was no product that combined the crunch of a chip with the protein, flavor, and real ingredients we offer. We’ve disrupted the snacking landscape, and our growth reflects that.”
“My aspiration was to craft a chip that’s not only crunchy but also packed with nutrients, but the journey wasn’t straightforward. It requires significant effort to pioneer something entirely new, to redefine a whole category. Witnessing the enthusiastic embrace of our journey by both consumers and retailers is the motivation that drives us forward. This funding will enable us to stay focused on what truly matters to us—empowering our fans to live Wilde-ly.”
Josh Wand, general partner at The Family Fund, expressed, “We’re committed to collaborating with the founders we support to build successful companies, and we’re thrilled to partner with the Wilde team. They’re primed for exponential growth and generating excitement for their brand, and we’re fully prepared to stand by them throughout their journey.”
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