What’s Up Wellness is a Health & wellness brand based in Gurugram recently appeared on an episode of Shark Tank India Season 2, where they secured an investment of INR 60 lakhs from Aman Gupta of BoAt, Vineeta Singh of Sugar Cosmetics, and Anupam Mittal of Shaadi.com.
The judges were impressed with the brand’s innovative approach to vitamins and particularly loved the gummy supplements. All the judges tasted the gummies and found them intriguing, leading to a barrage of questions about their ingredients and functionality.
The company offers innovative gummy supplements to help people meet their daily vitamin needs in a fun and easy way. Co-founders Vaibhav Makhija and Sayantani Mandal started the company with the mission of making wellness accessible and enjoyable for everyone.
Their gummy supplements have been a hit among customers, as they offer a delicious and frictionless way to consume vitamins. What’s Up Wellness currently offers three types of gummies: What’s Up Beauty Gummies for hair, skin, and nails, What’s Up Sleep Gummies for sound sleep and muscle & nerve-relaxation, and What’s Up Stress-Relief Gummies for alleviating anxiety and inducing calmness.
What’s Up Wellness co-founders Vaibhav Makhija and Sayantani Mandal, said, “At What’s Up Wellness, we are committed to making wellness fun and frictionless for people across age groups. We are thrilled to have received such positive feedback from the Sharks and to have secured this funding. Our aim is to make wellness fun and accessible to everyone, and we believe that our gummy supplements are a step in the right direction.”
Lenskart CEO & Founder Peyush Bansal, said, “After listening to Vaibhav’s and Sayantani business model and financial intricacies, I was impressed by their exceptional attention to detail in D2C. Their brilliant explanation of unit economics was unlike anything I’ve seen on Shark Tank before. They have a clear understanding of the path to take in order to achieve growth, and I have no doubt that they will excel in business.”
The brand has already secured significant investment from a range of investors, including D2C disruptors such as Puneet Sehgal, the former COO of Hopscotch, Soumya Kant, co-founder of Clovia, and Deep Bajaj and Mohit Bajaj, co-founders of Sirona Hygiene. These investments have helped the company grow its revenue to five crores, and they have ambitious plans to generate around two crores of revenue per month by the end of this year.
In the future, What’s Up Wellness plans to launch innovative products across multiple wellness categories. Their goal is to continue making wellness accessible and enjoyable for people of all ages and backgrounds. With their delicious and effective gummy supplements, they are well on their way to achieving that goal.