Wakao Foods has announce its entry into the Singaporean market, bringing along seven of its most popular products to the consumers. These products, namely Butter Jack, BBQ Jack, Raw Jack, Continental Burger Patty, Jack Supreme Burger Patty, Hot & Spicy Sausages, and American Herbs Sausages, will be available at retail stores like Everyday Vegan Grocer and HoReCa. Moreover, customers can also purchase them online through leading e-commerce platforms such as Shopee, Lazada, Amazon Singapore, and Redmart.
With a track record of crafting delectable and wholesome plant-based meals, Wakao Foods is set to achieve a major milestone with its launch in Singapore. The company’s plant-based offerings are an ideal match for the Singaporean market, which has witnessed an upsurge in the popularity of plant-based foods in recent times.
“We are thrilled to be bringing our range of delicious and healthy plant-based products to Singapore,” said Sairaj Dhond, Founder and Chief Executive Officer, Wakao Foods. “Our products have high-quality ingredients, and we believe they will be well-received by the Singaporean market. We are excited to be partnering with Everyday Vegan Grocer, HoReCa, and various e-commerce platforms to make our products easily accessible to consumers across the country.”
ResearchAndMarkets.com recently released a report stating that the plant-based food industry in Singapore is predicted to expand at a CAGR of 16.9% from 2021 to 2026. The report highlights the drivers behind this growth, which include heightened health awareness, the increasing popularity of veganism, and a surge in demand for ethical and sustainable food options.
Apart from retail outlets and online marketplaces, Wakao Foods’ products will also be utilized by Palate Sensations, a renowned culinary academy based in Singapore. The school is recognized for its avant-garde and eco-friendly methods of cooking, making Wakao Foods’ offerings an ideal match for its principles.
According to VK Vidyarthi, the General Manager of Agricultural and Processed Food Products Export Development Authority (APEDA), the vegan industry can bring about significant advantages to small-scale farmers by utilizing jackfruit as a resource for companies such as Wakao Foods. This can not only help to minimize wastage but also lead to employment opportunities. APEDA has extended its support to plant-based firms like Wakao through its National Programme on Vegan Products.
GFI India and Deloitte India have projected that the Indian plant-based market could achieve a worth of USD 2.2 billion by 2030, with a potential export value of USD 1.1 billion. Domestic plant-based enterprises can leverage the diversity of India’s agricultural resources by using locally sourced raw materials. Astha Gaur, a Regulatory Policy Specialist at GFI India and a member of the Vegan Committee on Export Standards, Guidelines, and Promotion for Vegan Food Products, has lauded Wakao Foods as an exemplar of how companies can utilize India’s agricultural potential to develop formulations suited to the global market.
Sanjay Sethi, Executive Director, Plant Based Foods Industry Association, said, “India has the potential to lead in plant-based foods. The success of companies like Wakao Foods is a testament. PBFIA supports members such as Wakao Foods as they expand and make plant-based foods more accessible globally. Their foray into Singapore is an example of how Indian brands can leverage the export opportunity to promote growth. We look forward to continuing our support for the entire plant-based foods industry for a sustainable and healthier future.”
