In a groundbreaking step towards environmental sustainability, Wahter, a trailblazer in packaged water, and Scrapbuddy, an innovator in PET recycling, have partnered to address plastic pollution in Delhi-NCR. Their shared objective is both ambitious and impactful: to recycle 10 million PET bottles within the next three months, transforming waste into valuable products such as fabrics and paver blocks.
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Armed with certifications from industry authorities such as FSSAI and ISO, Wahter is taking a significant stride in environmental responsibility by providing PET scrap to Scrapbuddy for its large-scale recycling initiative. Scrapbuddy, boasting a commendable history of recycling over 1,000,000 kilograms of PET scrap, demonstrates a steadfast dedication to decreasing carbon emissions and promoting sustainable waste management practices.
Scrapbuddy Founder Sachin Garg expresses excitement about the partnership, stating, “Our collaboration with Wahter is a significant stride towards a greener and more sustainable future. Scrapbuddy aims to make a lasting impact on plastic waste reduction in Delhi-NCR.”
Wahter Co-Founder Amitt Nenwani echoes this sentiment, saying, “We are thrilled to collaborate with Scrapbuddy in this impactful venture. Together, we aim to set new standards in PET recycling, fostering environmental responsibility and community engagement.”
Beyond mere business collaboration, this initiative mirrors a shared dedication to community-centric sustainability. The recycled PET materials generated by Scrapbuddy play a pivotal role in environmental preservation and community advancement, resonating with the shared vision of both companies for a greener and more sustainable Delhi-NCR region. Through their partnership, these two entities aspire to establish pioneering standards in PET recycling, nurturing environmental consciousness and community involvement.
Wahter will additionally serve as a distribution partner, facilitating the provision of clean and safe drinking water to the public and communities throughout Delhi NCR on behalf of boAt, a premier consumer electronics brand in India. This arrangement is established through boAt’s collaboration with the Shoobhi Foundation, a reputable NGO committed to social initiatives.
Wahter, a subdivision of the renowned Shiva Group, embodies a pioneering vision in marketing spearheaded by Amitt Nenwani and Kashiish A Nenwani. Employing a groundbreaking strategy, Wahter endeavors to revolutionize the marketing landscape by leveraging its bottles as dynamic platforms. It dedicates 80% of the space for brand advertisements, while reserving 20% to showcase its own identity, thereby advocating for affordability and transparency. Additionally, Wahter offers premium-quality drinking water at an unparalleled rate of just INR 1 per bottle.
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