Victoria’s Secret, the well-known American intimate specialty retailer, has unveiled its first store in Pune, as announced by Apparel Group India, the franchisee for Victoria’s Secret in India, in a social media post a week ago.
Situated at Phoenix Mall of the Millennium in Wakad, the new establishment marks the retailer’s third store in India.
“We are thrilled to announce the opening of Victoria’s Secret’s newest beauty store at Phoenix Mall of the Millenium, Wakad, Pune. This is the brand’s 1st store in Pune and the 3rd in India,” Apparel Group India said in a LinkedIn post while sharing the pictures of the store.
Victoria’s Secret is present in the Indian market through its partner, Apparel Group India. In 2021, the global chain entered the Indian market for the first time via its e-commerce platform, providing a range of fragrances, beauty, and personal care products.
In 2022, the brand established its tangible presence in the country by opening its flagship store at Palladium Mall in Mumbai. Subsequently, another store was inaugurated at Ambience Mall in Vasant Kunj, New Delhi.
Founded in 1977 by brothers Roy and Gaye Raymond, Victoria’s Secret, the American retailer specializing in lingerie, clothing, and beauty products, has evolved into a globally recognized brand. According to its official website, the company now operates approximately 1,360 retail stores in 70 countries.
Based in Dubai, UAE, Apparel Group stands as a prominent global retail giant in the fashion and lifestyle sector. With a presence in over 14 countries, the company operates a vast network of more than 2,025 stores, featuring a diverse portfolio of over 80 brands. Among these brands are globally recognized names like Beverly Hills Polo Club, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, Call it Spring, Charles & Keith, Inglot, La Senza, R&B Fashion, and Victoria’s Secret.