On Monday, Apparel Group India, the parent franchise of the American specialty retailer brand Victoria’s Secret, announced the opening of its first beauty store at Inorbit Mall in Malad, Mumbai, according to a post on social media.
“We are excited to present the opening of Victoria’s Secret Beauty store at Inorbit Mall Malad, Mumbai. This is the brand’s 1st beauty store in Mumbai and the 7th in India,” Apparel Group India said in a LinkedIn post.
Victoria’s Secret made its foray into the Indian market in 2021, establishing a foothold through a collaboration with Apparel Group India. Introducing itself initially through an e-commerce platform, the global chain featured a diverse array of products, ranging from fragrances to beauty and personal care items.
In the third quarter of the Financial Year 2023-24, Victoria’s Secret inaugurated more than four outlets. These comprised two establishments in Pune, and one each in Hyderabad and Bengaluru.
In 2022, Victoria’s Secret expanded its presence in India by inaugurating its initial brick-and-mortar outlet at Palladium Mall in Mumbai. Subsequently, a second store was opened at Ambience Mall in Vasant Kunj, New Delhi. In November 2023, marking a continued expansion, the brand introduced its first store in Pune at Phoenix Mall of the Millennium.
Founded in 1977 by brothers Roy and Gaye Raymond, Victoria’s Secret has grown into a prominent American retailer specializing in lingerie, clothing, and beauty products. According to its official website, the company now operates globally with around 1,360 retail stores situated in 70 countries.
Boasting an extensive network of over 2,025 stores spanning across more than 14 countries, the Apparel Group serves as the representative and marketer for a portfolio of over 80 brands. Among these are renowned names such as Beverly Hills Polo Club, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, Call it Spring, Charles & Keith, Inglot, La Senza, and R&B Fashion.
Continue Exploring: Victoria’s Secret sets foot in Pune: Unveils its first store in Phoenix Mall