US-based breakfast food brand Seven Sundays has made significant strides in its latest round of funding, successfully raising $6 million in growth capital.
The company, known for manufacturing gluten-free and/or grain-free breakfast cereals, has earmarked the funds for both New Product Development (NPD) and environmental initiatives.
Minneapolis-based Seven Sundays aims to enhance its supply chain programs, prioritizing upcycling, supporting regenerative agriculture, and minimizing packaging waste.
In the recent funding round, Seven Sundays secured investment from a consortium of private individual investors, as well as follow-on investors like Sidekick Partners, Clover Vitality, and GRT SHT Ventures.
Hannah Barnstable, the Founder and CEO of B-Corp-certified Seven Sundays, said, “From day one we have been on a mission to create better tasting and better-for-you cereals for people and their families.”
Katjesgreenfood, the venture-capital arm of the German consumer-goods company Katjes Group, was among the early investors in the company. Back in 2017, the unit acquired a 15% stake in Seven Sundays.
Earlier this year, Katjesgreenfood acquired a stake of around 10% in Mymuesli, a German supplier of customisable muesli, for an undisclosed fee.