UNIQLO, the Japanese fast-fashion giant, has broadened its footprint across Europe and Asia by inaugurating new outlets in Italy and China.
In April 2024, the retailer unveiled its first store in Rome, Italy, situated within the Galleria Alberto Sordi shopping arcade. Additionally, it debuted its premier city flagship store in central China, located in Wuhan.
The UNIQLO Roma Via del Corso store covers an area of 1,300m² spread across a basement and two above-ground floors, offering a display of the brand’s LifeWear collection for men, women, and children.
The Rome store offers innovative services including the RE.UNIQLO Studio for item repair and customization, as well as Italy’s first UTme!, allowing customers to personalize printed T-shirts.
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UNIQLO’s Italian Debut
In May 2024, UNIQLO also revealed a new Italian store located in Milan’s Piazza Gae Aulenti.
Spread across 800 square meters within a repurposed parking garage, the store showcases UNIQLO’s men’s, women’s, and children’s collections cohesively, highlighting the practical and pioneering attributes of LifeWear.
The retailer partnered with the Italian interior brand Kartell to provide modern furnishings for the Milan store.
Mark Barnatovic, the Chief Operating Officer of UNIQLO Italy, expressed, “Expanding and solidifying our brand presence in Italy follows naturally after the triumphant debut of our inaugural flagship store in Milan in 2019, and our recent expansion into Rome.”
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“Seeing the favorable reception in Milan thus far, it’s evident that the Italian community has warmly welcomed LifeWear. We aim to continue offering them pieces that align with our Japanese ethos of functionality, simplicity, and top-notch quality, enabling them to craft their individual style.”
UNIQLO’s Entry into China
UNIQLO’s 26th store in Wuhan’s Chuhe Hanjie Street, inaugurated on May 1st, 2024, marks a significant milestone as the first in central China to introduce the innovative UNIQLO FLOWER concept.
Additionally, it showcases the debut of central China’s first UTme! Service.
In May 2024, UNIQLO announced intentions to inaugurate its first permanent store in Poland during the autumn season.