Traya, a hair care products manufacturer, has secured INR 75 crore in funding from Mumbai-based private equity firm Xponentia Capital.
The company offers a range of products designed to address problems including hair loss. Traya had raised about $3 million from investors, such as Fireside Ventures, Stride Ventures, Kae Capital, and Whiteboard Capital, prior to this funding.
“This funding allows us to advance our mission of offering personalized, effective solutions to meet the distinct hair-related needs of each person. We are committed to assisting individuals in managing hair loss and restoring their confidence,” stated Saloni Anand, co-founder of Traya.
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The company did not provide details regarding the allocation of the funds. However, it asserted that it has amassed over one million customers utilizing its products.
“Traya has acquired proficiency in comprehending hair loss and has showcased achievements in addressing it through inventive blends of Ayurveda, Allopathy, and Nutrition. Our decision to invest in Traya aligns with Xponentia’s strategy to support rapidly expanding and profitable digitally native consumer brands,” remarked Rahul Bahri, Director at Xponentia Capital.
Several consumer brands, particularly in their early stages, have successfully secured funding in recent months. Last month, skincare company Foxtale Consumer raised approximately $14 million, and beauty products and content firm Good Glamm Group raised around $30 million via a rights issue, maintaining a consistent valuation of $1.2 billion.
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