The Souled Store, a Mumbai-based direct-to-consumer apparel brand, has expanded its presence into Kerala with the inauguration of its first retail store in Calicut, as announced by an industry official on social media on Friday. The new store is situated at Gokulam Galleria Mall, Arayidathupalam, Kozhikode.
“Kerala’s first The Souled Store now open at Gokulam Galleria, Calicut,” said Noufal A Hamza, head of marketing department at Gokulam Galleria Mall in a LinkedIn post.
Founded in 2013, The Souled Store specializes in streetwear, providing a wide array of products including t-shirts, bottomwear, footwear, backpacks, fashion accessories, and mobile covers.
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The online-first brand has extended its reach, now boasting over 22 physical stores across metropolitan and tier II cities in India, including Mumbai, Pune, Ahmedabad, New Delhi, Bengaluru, Indore, Gurgaon, Surat, and Chennai. It also has a consumer base of over six million.
Recently, the retailer has partnered with fintech startup Simpl to enhance its e-commerce platform. This collaboration enables consumers to access a wide range of official merchandise on The Souled Store platforms through Simpl’s 1-Tap Checkout feature.
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