Canada-based coffee chain, The Second Cup Coffee Company, is set to extend its international presence by making its debut in the US market.
As part of its expansion plan, the coffee chain is currently on the lookout for new multi-unit franchise partners in the United States.
The company said, “The company is seeking partners who share its values and vision and who are committed to delivering the highest quality coffee along with friendly customer service.”
The Second Cup Coffee Company president and CEO Jim Ragas said, “We are excited to bring Second Cup Global to the US and we are looking for multi-unit franchise partners in select regions of the US who share our passion for the hospitality industry and our commitment to sustainability and ethical sourcing.
“We believe that our unique blends and delicious treats will be a hit with American coffee lovers and we can’t wait to expand our presence across the country.”
With almost five decades of expertise in the coffee industry, The Second Cup Coffee is renowned for its commitment to ethical sourcing and sustainable practices.
At present, Second Cup has a presence in 20 regions worldwide, spanning 170 different locations.
In April 2021, Foodtastic completed the acquisition of all assets of Second Cup Coffee Co from Aegis Brands, in a transaction valued at C$14 million (equivalent to $11.2 million).
In February of that same year, the two companies entered into a definitive agreement to sell off all of Second Cup’s assets.