The Ayurveda Company (T.A.C.), a D2C personal care brand, is setting its sights on reaching 50,000 points of sale in the general trade (GT) market across tier 2 and tier 3 towns by Diwali 2024. This ambitious target aligns with the pan-India launch of TAC Bharat, as detailed in a recent media release.
The company is strategically expanding the reach of its new collection to areas that currently lack online retail services. This initiative aims to foster stronger connections with diverse consumer segments and gain valuable insights into their preferences and needs.
Param Bhargava, Founder at T.A.C said, “The name TAC Bharat embodies our commitment to growth and new opportunities in India’s rising towns, mirroring the dreams of its young people. The product designs are aligned with our distribution model, ensuring success in these markets. This channel will enable us to achieve profitability by FY 2025.”
“Our target is to reach 50K touchpoints by Diwali 2024, supported by media and BTL activations & building an entire network on the cash & carry model,” said Sanjiv Gupta, the chief advisor at T.A.C.
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Additionally, T.A.C. has appointed Mukund Raut as the head of marketing, where he will play a crucial role in building the brand for the general trade market with strong demand generation inputs.
As per the company’s statement, Shekhar Singh, the vice president, will lead the offline team in spearheading the development of the entire front end. This encompasses the strategic hiring of over 100 super stockists and the onboarding of more than 800 distributors within the calendar year, capitalizing on their extensive sales expertise.
Additionally, the D2C firm is set to launch more products and expand its product line to solidify its position as a growing brand in the Ayurvedic lifestyle sector, backed by experts.