Tata Consumer Products (TCP), a prominent figure in the retail sector, bringing together the varied culinary and beverage pursuits of the Tata Group, has now made its foray into the thriving premium category of Cold Pressed Oils. Operating under its renowned label ‘Tata Simply Better,’ the firm is introducing a selection of entirely pure and untouched cold-pressed oils.
The rise in the appeal of cold-pressed oils can be credited to their numerous health benefits and unique taste characteristics. Tata Simply Better Cold Pressed Oils are carefully derived through advanced Cold Pressed technology, a method that pays homage to traditional oil extraction techniques. This guarantees the preservation of essential nutrients, a delightful aroma, and an authentic flavor profile. The resulting edible oils are perfect for daily cooking pursuits.
Deepika Bhan, President of Packaged Foods- India at Tata Consumer Products, expressed, “We are excited to introduce Tata Simply Better Cold Pressed Oils, a stride towards revolutionizing how consumers approach their cooking routines. Venturing into this category, we aim to redefine norms and positively influence consumers’ choices for their well-being. Recognizing the escalating demand for nourishing alternatives, we aspire to offer an exceptional range of edible oils that not only contribute to overall health but also elevate the taste of daily meals. Tata Simply Better Cold Pressed Oils epitomize our commitment to quality and purity, making them an indispensable addition to every household. This strategic launch not only bolsters Tata Consumer Products’ stature as a prominent F&B enterprise but also enriches our portfolio by presenting consumers with reliable, nourishing options they can embrace.”
Tata Simply Better Cold Pressed Oils originate from carefully chosen A1 Grade Ingredients, ensuring a commitment to superior quality and uniformity.
Tata Simply Better had previously entered the domain of plant-based offerings by introducing its range of plant-based protein products. This move highlights Tata Consumer Products’ unwavering commitment to offering high-quality items that resonate with changing consumer choices. The debut of Tata Simply Better Cold Pressed Oils marks another significant achievement for the company, further solidifying its pledge to provide products that cater to consumers’ ever-changing needs, all for the better.
The Tata Simply Better Cold Pressed Oils, meticulously fashioned from entirely pure and unprocessed ingredients, are readily available for buying on leading online platforms and the official Tata Simply Better website. These oils come at competitive prices, with a spectrum ranging from INR 325 to INR 699, making them accessible to a diverse array of consumers.