Taco Bell, the renowned fast-food chain, has proudly welcomed Hardik Pandya, a highly acclaimed cricket all-rounder and a beloved youth icon, as its first-ever brand ambassador in India.
This exciting collaboration marks a new milestone for Taco Bell as it seeks to connect with the Indian market and resonate with the dynamic youth culture.
In his inaugural campaign with Taco Bell, Hardik Pandya will be the face of the brand’s thrilling partnership with Microsoft Xbox for a month-long giveaway. This unique collaboration brings together the excitement of Taco Bell’s delicious offerings and the immersive world of gaming with Xbox.
As a youth icon known for his dynamic and energetic persona, Hardik Pandya is the perfect fit to promote this exciting campaign, which promises to be a feast for both food and gaming enthusiasts.
Hardik Pandya said, “I’m excited to partner with a super cool brand like Taco Bell as their first brand ambassador in India. I’m a big foodie. Whenever I can, I feast on their tacos. I’m sure the consumers will enjoy the innovative experience Taco Bell offers in this campaign. I look forward to being a part of this journey with Taco Bell across their partnership with Microsoft Xbox.”
Gaurav Burman, Director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India said, “Hardik Pandya is one of the world’s greatest cricket superstars, a brilliant athlete, and a wonderful role model. Taco Bell India is honoured and delighted that as a result of his love for our food and brand he has agreed to become Taco Bell India’s first Brand Ambassador. Taco Bell India has over 130 stores and is adding a new store every 100 hours. Our success has been a result of our focus on delivering our customers the most innovative food at the most affordable prices. We believe the partnership brings together a brand and an athlete who both strive for excellence.”
“Taco Bell India is delighted to partner with Microsoft Xbox for the third year in a row. This partnership is the perfect opportunity for Taco Bell India to offer our consumers a chance to win the best gaming console in the world. We at Taco Bell celebrate this ongoing promotion which brings two of the world’s leading brands together.”
To ensure maximum participation and active engagement from consumers, Taco Bell has planned a series of digital activations throughout the month, all featuring Hardik Pandya.
These digital activations will be designed to capture the attention and imagination of the audience, with creative and engaging content that showcases the seamless synergy between Taco Bell and Xbox, as well as the vibrant personality of Hardik Pandya.
To kick off the campaign with a bang, Taco Bell has launched an engaging digital film that showcases the collaboration between the brand, Xbox, and Hardik Pandya. The film is designed to create a buzz and generate excitement among fans, as it highlights the unique and thrilling aspects of the campaign. From tantalizing food shots to exhilarating gaming moments, the digital film promises to be a visual treat that ignites the curiosity and interest of the audience.
With Taco Bell’s commitment to providing a memorable experience to its customers, and Hardik Pandya’s charismatic appeal among the youth, this campaign is expected to create a buzz across various digital platforms.
Fans of both Taco Bell and Hardik Pandya can look forward to an action-packed month filled with exciting contests, promotions, and giveaways. The campaign promises to be a celebration of gaming, food, and fun, as Taco Bell and Hardik Pandya join forces to create an unforgettable experience for their fans.