Svish, a direct-to-consumer brand focused on personal hygiene, has successfully raised an undisclosed sum in a bridge funding round. The investment comes from cricketer Shikhar Dhawan, alongside participation from Ruchirans Jaipuria and several other angel investors.
As part of the investment deal, Dhawan has also taken on the role of brand ambassador for the company.
The startup plans to use the fresh capital to expand into sexual health and new grooming categories.
Established in 2020 by Ishan Grover and Jaideep Mahajan, Svish is a direct-to-consumer brand specializing in personal hygiene. The brand offers products across three main categories: sanitization, hair hygiene, and ‘below the belt’ hygiene.
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Dhawan expressed his excitement about starting this thrilling journey with SVISH. He highlighted the brand’s dedication to innovation and quality, which resonates with his own values. Being an athlete, grooming holds significant importance, and he is enthusiastic about endorsing a brand that provides exceptional products.
Mahajan emphasized that Dhawan’s collaboration with Svish adds an invaluable dimension to the brand.
“His reach in the public domain and relevance make him the ideal ambassador for our mission to redefine standards for hygiene and grooming,” he stated.
“Having reduced our burn rate by over 60%, the company is now poised to attain profitability and strengthen its position as a market leader,” Jaipuria commented.
Svish now joins the ranks of startups such as TagZ, Upstox, and Sarva, where the cricketer has made investments.
In 2022, Dhawan unveiled a global investment fund aimed at supporting sportstech startups, starting with an initial fund of $75 million and an additional greenshoe option of $25 million.
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It’s noteworthy that in 2022, Svish secured INR 10 crore in a pre-Series A funding round, spearheaded by Wami Capital, with LC Nueva AIF also contributing.
Before that, in 2021, it obtained INR 400K in seed funding from LC Nueva AIF.
Indian cricketers have been increasingly investing in the startup ecosystem for a while.
On Wednesday (April 17), the former Indian captain Mahendra Singh Dhoni made an investment in EMotorad.
Just a few weeks ago, KKR captain and Indian cricketer Shreyas Iyer also invested in the healthtech platform Curelo.
Last year saw Hardik Pandya endorsing the kids’ footwear brand Arreto and the direct-to-consumer food startup Yu, while Dhoni chose to invest in the creatortech startup Rigi and the fitness startup Tagda Raho.
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