Superfoods Valley, a Bengaluru-based nutrition and foodtech startup, has raised INR 7 Crores in a Pre-Series A funding round.
The funding round saw participation from new investors Sharrp Ventures and Thinkuvate, along with existing investor Multiply Ventures.
The startup plans to utilize the newly acquired investment to scale its flagship brand, Good Monk, renowned for its unique range of nutrition mixes and instant fruit drink mixes.
Established by Amarpreet S Anand and Sahiba Kaur, with a mission to address hidden hunger (micro-nutrient deficiency), Good Monk offers a variety of nutrition mixes designed to seamlessly integrate into food without altering its taste, color, or aroma. The Good Monk Family Nutrition Mix undergoes clinical testing, with 95% of individuals experiencing significant enhancements in energy, immunity, and gut health through consistent consumption over 120 days.
Amarpreet S Anand, the Founder of Superfoods Valley, said, “We are delighted to have our investors support us in this journey, as the potential impact of Good Monk on the health of Indians is substantial. It presents perhaps the simplest method of fortifying your daily diet. It’s no wonder that the business has experienced a rapid 3X growth over the last three months.”
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Sahiba, Co-Founder and Mom-preneur, expressed, “As a parent founder, the ultimate satisfaction comes from engaging with our customers and witnessing how our product enhances their family’s well-being. There’s truly no greater joy than that!”
Sanjay Ramakrishnan, Founder and general partner of Multiply Ventures, stated, “Our decision to invest in the brand for the second time underscores our steadfast confidence in the company’s vision, leadership, and growth prospects. We believe that our ongoing investment will not only propel the brand’s success but also lead to significant and impactful advancements in the nutrition sector.”
Chaitanya Rathi, partner at Sharp Ventures, commented, “Good Monk’s innovative strategy in addressing the issue of micro-nutrient deficiency aligns with our mutual dedication to supporting brands that offer impactful solutions for nutritional health.”
Minal Shah, Vice President of Thinkuvate, shared, “Being a parent, I’m familiar with the nutritional gaps in our children’s diets today. With this convenient, user-friendly nutrition sachet, incorporating essential nutrients into our children’s and our own diets becomes effortless. Considering Good Monk’s patented product and formulae, along with their clinical trial outcomes, we believe this product has the potential to become a staple ingredient on our tables in the future, much like salt and pepper.”
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