Spyk, India’s first brewed hard seltzer, expands to Hyderabad after successful launch in Bengaluru
Spyk Hard Seltzer, the first brewed hard seltzer in India, has been introduced in Hyderabad after a successful launch in Bengaluru. Spyk is a natural, low-calorie, and low-carb fruit-flavored drink with a substantial 5.5% alcohol volume. In contrast to carbonated cocktail blends, Spyk is freshly brewed, resulting in a crisp, revitalizing flavor that is remarkably light and without any remorse.
The launch of Spyk in Hyderabad is a clear indication of the brand’s increasing appeal among health-conscious young consumers in the country. Hyderabad, recognized for its lively nightlife and youthful demographics, presents a perfect market for Spyk’s unique and millennial-oriented offering. By expanding its reach to Hyderabad, Spyk is well-positioned to access a fresh customer base and expand on its triumph in Bengaluru.
Vimal Chand, Chief Executive Officer, and Co-founder, V9 Seltzer Works, the company behind Spyk, said, “We saw the immense potential for a truly millennial product and are thrilled to announce the launch of Spyk in Hyderabad and to introduce Hard Seltzer to the city. With summer just around the corner, we believe there’s no better time to bring this refreshing and light drink to Hyderabad. The beer market here is massive, and we see immense potential for seltzers to take off as well with the right education.”
Spyk’s triumph in Bengaluru is a reflection of the rising demand for inventive and healthier alcoholic drinks. As the brand continues to expand into new markets, it is poised to challenge the conventional alcoholic beverage sector and establish a new category that caters to the evolving preferences of India’s youth.
Vamsi Krishna, Chief Managing Officer and Co-founder, Spyk Hard Seltzer, said, “We see Spyk as a disruptor & market leader in the hard seltzer space. We aim to give social drinking a new face, one that aligns with someone that works hard & plays hard, a drink that fits everyone’s lifestyle choices. At Spyk, we are confident that we can become the market leader in this segment and offer Hyderabadis a new, exciting alternative to beat the heat.”
Spyk has introduced four delectable variations, including Lime, Orange, Mixed Berry, and Original, priced at INR 210 for 330 ML and INR 240 for 500ML. With its invigorating and adaptable taste, Spyk Hard Seltzer is a suitable beverage for all occasions.
The much-awaited Spyk Hard Seltzer is now accessible at selected bars and MRP stores throughout the city, making it effortless to relish this invigorating beverage with your friends and family.
Spyk is dedicated to broadening its reach in India by aiming for fresh markets and customer segments. The introduction of the brand in Bengaluru and Hyderabad is only the initial step in a grander scheme to secure a substantial portion of the Indian market. The firm intends to expand its operations organically and subsequently approach strategic investors who can contribute value to the company.
