Soch, a Bengaluru-based ethnic wear brand, will inaugurate its first international store in Canada this Saturday, joining the ranks of Indian retailers expanding globally. Located on North Park Drive in Brampton, the new store will open its doors on May 18th.
“Expanding into Canada is a significant turning point for the brand, indicating our expansion beyond borders & elevating consumer expectations,” said Vinay Chatlani, CEO & co-founder of Soch. “Our objective is to expand our footprint into overseas areas with strong Indian-origin people, and Canada perfectly fits that vision. This expansion demonstrates our dedication to making our offerings more accessible to our consumers.
The store will feature the brand’s latest collection, offering a wide range of designer ethnic wear such as sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans.
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The new Soch store will preserve the brand’s signature in-store look and feel, along with its advanced tech initiatives like the endless aisle and other omnichannel features. Additionally, Soch has launched an exclusive website for Canada to showcase its collections.
The company plans to expand into other major cities in Canada, as well as into the USA, Malaysia, Singapore, Indonesia, Mauritius, the Middle East, and the UK, further establishing its position as a global leader in ethnic fashion.
With nearly two decades in the industry, Soch has expanded to over 175 stores across 68 cities in India.
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This expansion coincides with a broader trend of Indian retailers and D2C brands targeting international markets. According to data, omnichannel retailer Lenskart has been rapidly expanding in the Middle East, having already opened over five stores in countries such as Saudi Arabia and the United Arab Emirates.
Additionally, brands like Tanishq have opened new stores in Chicago, USA; Hamleys in Rome, Italy; Louis Philippe and Van Heusen in Qatar; and Bombay Brasserie in Singapore. These openings bring the total number of international store launches by Indian retailers to over seven in the last quarter of the 2023-24 financial year.
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