Actress Shilpa Shetty Kundra has collaborated with fashion consultant Ashmika Sadh to establish a new venture, marking her entry into the children’s clothing industry.
The venture Zip Zap Zoop seeks to redefine the landscape of the kids’ and teenagers’ clothing industry.
With the launch of Zip Zap Zoop, Shetty aims to push the boundaries and redefine the children’s clothing industry, as stated by the company.
”I have always wanted to understand the manufacturing process, whether the dyes are chemical free, the fabric is azo-free, friendly for kids as well environmentally sustainable,” Shetty said.
According to the brand, 80% of its assortment is crafted from sustainable materials such as organic cotton and recycled polyester, minimizing environmental impact and reducing waste. Additionally, the brand has directly and indirectly hired over 100 workers, with plans to create more job opportunities in the future. The goal is to have 1000 employees associated with the Zip Zap Zoop brand.
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Sadh added, “We have introduced some special kinds of fabrics in our line of clothing which are extremely soft, comfortable & hypoallergenic, suitable for children who have sensitive skin allergies.”
Zip Zap Zoop is set to debut with a collection of 500 styles, featuring a diverse range of options in terms of styles and sizes for both boys and girls, spanning ages 0-19. This inclusive approach ensures that no child is left out. The brand’s objective is to simplify choices for both parents and kids, with the intention of establishing a devoted customer base in the months ahead.
The kids apparel market caters to kids aged 0 to 14. According to a report, India’s kids apparel market reached a size of $21.1 billion in 2022 and is expected to expand at a CAGR of 2.6% to $24.5 billion by 2028.
Last year in May, the online kids’ apparel retailer Hopscotch disclosed that its parent company, Hit the Mark, Inc., had successfully raised $20 million in a funding round led by Amazon.
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