Reliance Retail’s omni-channel beauty retail platform, Tira, has launched its first store in Chennai at Phoenix Palladium Mall in Nagendra Nagar, as announced in a press release on Thursday.
The new store features a lineup of technological innovations. These include a fragrance finder that utilizes personal preferences to recommend scents, smart mirrors and tools equipped with augmented reality capabilities, and a vending machine dispensing beauty treats and samples for every customer.
Customers can also explore expertly curated ‘Tira Signature Looks’ and seek guidance from the brand’s skilled beauty advisors.
Reliance Industries Ltd’s retail arm, Reliance Retail, launched Tira as an e-commerce platform in February 2023. Following this, in April, the company revealed its flagship store situated at Jio World Drive in the Bandra Kurla Complex in Mumbai.
Read More: Reliance Retail ventures into beauty and personal care with Tira, targets 100 locations nationwide
In August, Tira unveiled its second retail outlet in Mumbai at Infiniti Mall, Malad, followed by the opening of its third store in October at Sarath City Capital Mall, Hyderabad.
The Tira app has exceeded five million downloads, extending its reach to 98% of pin codes across India. With prompt deliveries, it caters to customers in over 100 cities.
Reliance Retail Ltd. (RRL) functions as a subsidiary of Reliance Retail Ventures Ltd. (RRVL), the overarching holding company for all retail entities within RIL. With an integrated omni-channel network, the company manages over 18,650 stores and digital commerce platforms spanning grocery, consumer electronics, fashion, lifestyle, and pharmaceutical consumption baskets.