Reliance Brands has unveiled the latest store of the British apparel brand Superdry in Bengaluru, as per a social media post by a mall official. Situated on the first floor of Phoenix Mall of Asia, Yelahanka, this new outlet offers a fresh shopping experience to patrons.
In a LinkedIn post, Tanul Bheda, the general manager of leasing at Phoenix Mall of Asia, announced, “Superdry is now welcoming customers on the first floor at Mall of Asia. This is sure to capture everyone’s attention!”
The recently inaugurated store offers visitors an engaging digital facade experience.
Continue Exploring: Reliance Brands unveils new Superdry store in Bengaluru, promising fashion enthusiasts a fresh retail experience
Superdry’s Signature Style and Product Range
Superdry products blend vintage American styling with Japanese-inspired graphics. Their stores provide a range of outerwear, t-shirts, and shirts for both men and women, as well as categories such as swimwear, shoes, fragrance, and accessories.
Since 2012, Reliance Brands Ltd (RBL), operating via its wholly-owned UK subsidiary (RBUK), has served as Superdry’s sole franchise partner in India. Under this partnership, the brand has swiftly grown, establishing over 200 points of sale in over 50 cities across the country.
The brand’s growth is further fueled by e-commerce, expanding its presence to over 2,300 cities and beyond.
Established in 2003, Superdry boasts a notable global footprint, with over 740 branded stores operating across 61 countries.
Recently, RBL finalized a definitive agreement to form a joint venture with Superdry PLC, facilitating the acquisition of Superdry’s intellectual property assets for India, Sri Lanka, and Bangladesh. Reliance will maintain operational oversight of the brand in these three territories.
Reliance Brands, a division of Reliance Retail Ventures Ltd. (RRVL), serves as the umbrella organization for all retail entities within Reliance Industries Ltd. Established in 2007, its mission is to introduce and cultivate global brands across the luxury to premium segments.
RBL has introduced more than 85 international brands to India, including Bottega Veneta, Tiffany & Co., Valentino, Versace, Armani, Balenciaga, Boss, Zegna, and many more.
Continue Exploring: Reliance Retail partners with ASOS to launch exclusive fashion brands in India, marking ASOS’s first nationwide retail collaboration
