Rebel Foods, the world’s largest internet restaurant brand and the master franchise holder for Wendy’s in India, has just unveiled Wendy’s first airport dine-in store at Kempegowda International Airport in Bengaluru. In collaboration with Travel Food Services, this new establishment marks Wendy’s entry into the Indian airport retail sector.
The cloud kitchen enterprise exclusively manages Wendy’s cloud kitchen (delivery-only) and conventional restaurants throughout India, further solidifying its dedication to expanding the brand’s reach across various touchpoints. Presently, Wendy’s is established in over 100 locations across more than 20 cities in India, with a goal to extend its presence to 250+ locations within the next decade. This expansion is in response to Karnataka emerging as the second-largest market for Wendy’s in India, closely following New Delhi.
The newly inaugurated store is thoughtfully designed to cater to both take-away and dine-in patrons, operating 24×7 to accommodate the diverse schedules of travelers passing through the airport.
The new store will feature self-ordering kiosks to ensure a seamless and personalized experience. Patrons can indulge in Wendy’s signature and flavor-fresh range, along with globally renowned marquee products, including the iconic Frosty. The new store will also enable passengers to enjoy burgers on the go with easy takeaway options.
Ankush Grover, Co-founder and CEO – India and MENA, Rebel Foods, said “As we mark the launch of Wendy’s first airport dine-in store at Kempegowda International Airport in Bengaluru, we’re not just stepping into the Indian airport retail sector; we’re entering a new era of culinary convenience. Over the last few years, we have worked extensively on making Wendy’s accessible to wider audiences PAN-India, and the opening of this first store at the airport is a milestone in that journey. Our focus is on bringing the same taste and experience to 30+ million travellers who pass through Kempegowda International Airport, as Wendy’s is known worldwide”
Rebel Foods’ Digital Approach to Enhancing Wendy’s Brand
Rebel will continue to enhance the brand’s presence in India by leveraging digital expertise in delivery, automation, and innovation. Since its debut in India in 2020, Wendy’s has adeptly adapted its menu to cater to local tastes and preferences. This includes introducing favorites like the Spicy Aloo Crunch Burger, their crispiest fries, and the recently launched Flavor Fresh burger range, featuring distinctive and refreshing options such as the Firebolt Tandoori burger, Lord Cheesynator, and Nachoburg.
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