Radico Khaitan’s Rampur Asava Indian Single Malt Whisky has received the accolade for Best World Whisky in the 2023 edition of the prestigious John Barleycorn Awards.
In 2023, the IMFL-produced whisky emerged as the sole Indian whisky brand featured in the Top 100 Premium Wine and Spirits Brands of the World 2023.
Rampur Asava is set to make its debut among Indian Whisky enthusiasts soon. The John Barleycorn Awards emphasized the quality and distinctive features of Rampur Asava, shedding light on its noteworthy attributes.
Innovation at Radico Khaitan: Rampur Asava’s Unique Aging Process
“Rampur’s innovative approach to the ageing process distinguishes it from other world whiskies. The Himalayas provide polar opposite climate conditions throughout the year with the flavour of the famous Indian Summer giving Rampur an added dimension and depth. The malt interacts extensively with the cask, resulting in maturation almost four times faster than in Scotland,” a wire feed read.
Sanjeev Banga, President of International Business at Radico Khaitan Ltd said, “Our position as possibly the only Indian company in the industry with products such as Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin and Sangam World Malt Whisky in the super-luxury space, alongside international alcohol companies is testament to their quality.”
“The global availability of our products, coupled with the admiration and recommendations from top experts including this latest achievement in the John Barleycorn Awards, stands as proof of our unwavering commitment to product quality and consumer satisfaction,” Banga added.
Emphasizing the global significance of Indian whisky, Kunal Madan, Vice President of International Business at Radico Khaitan added, “India commands a staggering 48 percent share of the global whisky market. While the majority stays within our borders, the efforts of producers like us have successfully introduced our exceptional Indian whiskies to markets such as the US and UK. In a landscape dominated by only a handful of Indian whiskies, Rampur has earned its place as one of the most highly regarded brands. This recognition reinforces the impact of our journey, guided by quality and innovation, beyond national borders.”
Radico Khaitan’s three distilleries are located in Uttar Pradesh, set against the backdrop of the Himalayan foothills, where all of Rampur’s Whiskies undergo the processes of distillation, maturation, and bottling.
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