Puma, the multinational sportswear brand, has named Bollywood actor and fitness icon Milind Soman as its running ambassador, marking his first collaboration with a performance wear brand.
As part of the collaboration, Soman will be endorsing Puma’s Nitro range of footwear and apparel. The Nitro collection highlights high-performance running shoes designed with an ultra-lightweight build and advanced technology tailored for long-distance running.
Karthik Balagopalan, Managing Director of Puma India, expressed, “Soman has epitomized the essence of running in India and serves as a true inspiration. This collaboration underscores Puma’s dedication to championing athletes across all walks of life, fostering excellence irrespective of age, background, or situation.”
Balagopalan added, “Having Soman join the Puma family fills us with excitement, and we firmly believe that this partnership will continue to propel and fortify the running movement across the nation.”
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Embarking on his running odyssey at the age of 38, Soman has been a vocal advocate for injury-free and safe running methods across diverse terrains. He seamlessly switches between barefoot running and wearing shoes based on the specific needs of each situation.
Soman remarked, “Interacting with runners and travel communities nationwide has highlighted the importance of proper running gear for enhancing comfort during runs. As Puma’s running ambassador, I am committed to collaborating closely with the brand, aiming to inspire individuals worldwide to surpass their perceived boundaries and overcome challenges.”
Soman will play a pivotal role in fostering the expansion of the running community in tandem with Puma, representing the brand at premier running events and campaigns throughout the year. Furthermore, he will also serve as the ambassador for Puma’s men’s bodywear line.
Established in 1948 by Rudolf Dassler, Puma stands as a multinational corporation specializing in the design and production of athletic and casual footwear, apparel, and accessories. Headquartered in Germany, the conglomerate encompasses renowned brands such as Puma, Cobra Golf, and stichd—a label offering fashion essentials, fanwear, and lifestyle products. With distribution extending across over 120 countries, Puma employs over 20,000 individuals globally.
Having entered the Indian market in 2006, the sportswear retailer has expanded its presence significantly. As of August 9, 2023, it boasts a network of more than 582 stores across the country.
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