FMCG firm PoloQueen Industrial and Fintech Ltd. has enlisted Bollywood star Raveena Tandon as the face of its kitchen essentials line.
The collaboration aims to boost sales, broaden the brand’s distribution network in current markets, and introduce exclusive product lines through strategic marketing, promotion, and launches.
“PoloQueen is excited to welcome Raveena Tandon aboard as our brand ambassador. Her warm personality and strong family connections make her an ideal match for PoloQueen’s family-centric customer base. Through this collaboration, we anticipate reaching a broader audience for our kitchen essentials, employing an omnichannel strategy,” stated Udit P Sanghai, Director and CFO of PoloQueen.
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“I’m thrilled about having the opportunity to establish a solid and fruitful collaboration with PoloQueen. Tandon stated, “I’m sure PoloQueen will become well-known in the markets it serves as a result of this affiliation.
Raveena Tandon will lead the brand’s promotional efforts to solidify its market presence and drive revenue growth in the kitchen essentials segment, including products like dishwashing liquid, bar, and Slickwrapp, throughout the fiscal year 2024-25.
PoloQueen Industrial and Fintech Ltd, a member of the House of Rajkamal, expands into the FMCG sector through its division, Doan Rajkamal. This brand provides a wide range of household essentials, covering everything from personal care to kitchen maintenance solutions.
The brand also seeks to broaden its product range, capture more market share in current regions, foster brand loyalty, and enhance both its online and offline presence for sustained growth.
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