Phases, the natural skincare startup based in Davangere, Karnataka, achieved a significant milestone with the successful acquisition of angel funding totaling INR 30 Lakhs. This funding, involving a 20 percent equity dilution, was secured from Aparna Thyagarajan, Co-Founder of Shobitam, Inc. The breakthrough funding opportunity materialized through the startup’s participation in the groundbreaking ‘Indian Angels’ show, now accessible on the OTT platform JioCinema. Notably, Phases had previously sustained itself through the bootstrap efforts of its co-founders before this noteworthy financial injection.
Led by mompreneur Sannjana Raghu Amberkar, Phases is set to strategically deploy the recently secured angel funds. The key areas of concentration encompass product development, fine-tuning customer experience, amplifying marketing and brand visibility, and driving overall growth and expansion. This infusion of financial support harmonizes with Phases’ vision of emerging as a prominent player in India’s skincare market for teens and tweens.
During the ‘Indian Angels’ pitch, Sannjana shared a compelling narrative, accentuating Phases’ mission to provide safe and non-toxic skincare for teens and tweens. The angel investors were particularly resonant with the uniqueness of Phases’ positioning, commitment to sustainability, and meticulous product formulation. In the aftermath of the pitch, Sannjana found herself fielding two investment offers. After careful consideration, she chose Aparna Thyagarajan’s offer, citing a more favorable deal.
Sannjana Raghu Amberkar, Co-Founder, Phases said, “We are thrilled to announce our first angel funding raised from ‘Angel’ Aparna Thyagrajan via the Indian Angels show, marking a pivotal moment in Phases’ journey. The capital infusion will not just help us in meeting our immediate business needs and expansion goals, but additionally over the long-term, it shall open many doors for strategic partnerships and enhance Phases’ market positioning.”
“Apart from financial support, Aparna’s backing brings to us strategic guidance and industry insights as well, and her mentorship will certainly prove invaluable for us in navigating challenges, making informed decisions, and fostering sustainable growth for Phases. Looking ahead, we at Phases are super-excited about our journey in the upcoming years, as we aim to achieve robust revenue growth and profitability, and simultaneously initiate strategic product launches and expansion into new categories,” she added.
In its commitment to empowering teens and tweens, Phases distributes its products via its website and various platforms such as Amazon, Flipkart, and Suspire. The product line is designed to meet skincare needs, with a focus on plant-based ingredients and adherence to rigorous standards of safety and sustainability. Noteworthy among them, bestsellers like Splash and Poise exemplify Phases’ dedication to quality, setting the stage for upcoming product launches that will cater to the expanding skincare requirements of teens and tweens.