Attention soft drink lovers! A new fizzy drink has entered the chat!
A new and improved Pepsi Zero Sugar is being released, and the brand Pepsi is thrilled to say that zero has never tasted so wonderful. By allowing consumers to redeem up to 10 million FREE Pepsi Zero Sugars from the NFL Playoffs to the Super Bowl, the brand is demonstrating to consumers through taste and experience that zero has never tasted so delicious.
The new Pepsi Zero Sugar formula employs a new sweetener system to deliver a more energizing and robust flavor profile than the original Pepsi Zero Sugar variety. Team Pepsi is constantly identifying consumer trends and preferences and working to create flavor profiles that satisfy consumers’ ever-evolving needs, whether it be sensational offerings that break the internet, like Milk & Cookies, ground-breaking cola innovations, like Nitro Pepsi, or hugely popular new flavors like Pepsi Mango, and now the new and improved Pepsi Zero Sugar.
The improved Pepsi Zero Sugar formula illustrates the company’s creative strategy for introducing unique flavor characteristics. In reality, studies of consumer preferences have revealed that the new Pepsi Zero Sugar formula outperforms the old one in all significant ways, including crucial indicators like overall liking and purchase intent. In a thorough evaluation survey, consumers said the new Pepsi Zero Sugar was more: energizing, flavorful, has a real cola taste, is smooth, can match food, and more.
Todd Kaplan, Chief Marketing Officer for the Pepsi brand, stated, “With Pepsi, we put our consumers at the forefront of everything we do.” Our R&D team upgraded our Pepsi Zero Sugar product using the most innovative beverage technology to give consumers the best-tasting cola in the zero-sugar category. Since it is the best zero-sugar cola we have ever had, the product is genuinely revolutionary. We offer up to 10 million free Pepsi Zero Sugars to consumers so they may sample it for themselves because we are so confident in its flavor.
To prioritize the zero-sugar category across in-store and media marketing channels, the brand is putting together a suite of consumer-facing marketing activations as the new Pepsi Zero Sugar formula rolls out across the United States.
Following are a few Pepsi Zero Sugar campaign activations:
National television commercial: To celebrate the new and enhanced taste, the company is launching new advertisements, which are accessible in English and Spanish and will air during the NFL Playoffs.
Super Bowl LVII: Pepsi’s first Super Bowl ad in three years, for Pepsi Zero Sugar, is officially announced.
Free Pepsi Zero Sugar: The company will offer up to 10 million FREE Pepsi Zero Sugars, demonstrating to consumers through taste and trial that zero has never tasted so good. To receive a free Pepsi Zero Sugar, text “FREE PEPSI” to 81234 during the playoffs and “FREE ZERO” to 81234 during the super bowl.
Retail Partner Promotions: Throughout the year, Pepsi Zero Sugar will be featured prominently in retail promotions all over the country with essential partners.
Will this be competition for the already famous Coke Zero? Or will it be sensational among soft drink lovers? Try the new flavor and let us know!