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Patanjali Foods enlists M S Dhoni as brand ambassador amidst remarkable profit surge

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Patanjali Foods Ltd, a prominent entity in the Indian retail industry, has experienced a noteworthy more-than-doubling of its net profit, reaching INR 254.53 crore in the second quarter of the current fiscal year. The company has strategically collaborated with former Indian cricket team captain M S Dhoni, designating him as the brand ambassador for its Mahakosh and Sunrich brands.

During the corresponding period last year, the net profit was at INR 112.28 crore. Although there was a decrease in total income to INR 7,845.79 crore in July-September, compared to INR 8,524.67 crore the previous year, Patanjali Foods effectively controlled its total expenses, reducing them from INR 8,371.03 crore to INR 7,510.71 crore.

In a statement, Patanjali Foods emphasized that M S Dhoni’s partnership resonates with the health-centric focus of the company’s edible oil products. The Food and FMCG segment played a substantial role, recording revenue of INR 2,487.62 crore in the second quarter, showcasing growth compared to previous fiscal periods.

Patanjali Foods’ CEO, Sanjeev Asthana, conveyed contentment with the favorable results in the initial half of the fiscal year. He underscored the company’s strategic realignment in business operations and the noteworthy expansion in profitability indicators. Despite facing a challenging macro and operating environment, the company accomplished export sales of INR 41.65 crore in the July-September quarter, dispatching products to 23 countries.

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