On Wednesday, Oyo announced the introduction of Wizard Shark, a novel ‘limited-edition’ loyalty program. This initiative comes on the heels of its founder and group CEO, Ritesh Agarwal‘s appearance on the reality series Shark Tank India.
Priced at INR 1, the program offers various benefits such as assured discounts, upgrades, and rewards, the company highlighted.
Customers can avail a free night’s stay after seven room nights, along with an additional 5% discount on Oyo’s network of over 3,800 Wizard hotels in India, as well as other rewards in the form of Oyo money under Wizard Shark. Valid for three months, the programme offers free membership renewal.
Originally introduced in August 2018, Oyo’s Wizard program, with more than 4.4 million active members, is touted by the company as one of the largest loyalty programs in the Indian hospitality industry.
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“Customer-centricity has always been at the heart of Oyo’s endeavours. Our Wizard programme has emerged as a major pull for customers, and Wizard Shark, with its attractive pricing and wide range of benefits, will hopefully prove to be equally appealing to our loyal customers,” said Ritesh Agarwal.
“Designed especially for business travellers, Wizard Shark is a smarter, more efficient way to book your stays at the best prices. We take great pride in a majority of our guests being repeat customers and Wizard Shark is yet another initiative to offer them the best-in-class experience,” he added.
Agarwal made his debut on Shark Tank India for its third season, earning the distinction of being the youngest-ever judge on the show.
Apart from Wizard Shark, the program extends to three other tiers: Blue, Silver, and Gold. Gold members earn one complimentary stay annually after staying for five nights at Oyo. Meanwhile, Wizard Blue and Silver customers can redeem a reward stay after their eighth and seventh nights, respectively.
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Gold members also enjoy the perk of unlimited ‘Pay at Hotel’ bookings, eliminating the need for prepayment. Additionally, they receive exclusive benefits such as priority customer support.
Wizard Blue membership is priced at INR 99, while Silver and Gold memberships are available for INR 199 and INR 399, respectively.