The Government’s Open Network for Digital Commerce (ONDC) initiative has joined forces with a subsidiary of the National Stock Exchange (NSE) to establish an academy aimed at equipping sellers and network participants with essential knowledge on conducting e-commerce business through user-friendly methods.
According to Sanjiv, the Joint Secretary in the Department for Promotion of Industry and Internal Trade (DPIIT), the ONDC Academy is currently focused on delivering learning content in both text and video formats. This content aims to educate sellers on the efficient management of their operations on the Open Network for Digital Commerce (ONDC).
Citing an example, he said a villager without any knowledge of e-commerce can learn how to make a seller app (without technical know-how) with a technology service provider to aggregate all sellers from a nearby marketplace to make these products available online.
Sanjiv stated that all the steps in the onboarding process, along with their associated activities, have been transformed into interactive videos, effectively conveying the process in a meaningful way.
In e-commerce, the main stakeholders include sellers, buyer apps, and logistics providers.
“The academy is a repository of educational and informative textual and video content. It will provide a curated learning experience providing guidance and best practices for a successful e-commerce journey with fewer setbacks,” he added.
As the academy grows, the learning modules will cater to various roles within ONDC, including programmes for sellers as well as buyer network participant, and will be available in multiple Indian languages.
The academy will empower sellers and network participants to make informed decisions, provide best practices to manage the online business efficiently including content from industry experts and provide a forum to seek views from experts.
It would also enable certification issued by NSE Academy to individuals completing an assessment developed by the institute, which provides a badge to validate their correct understanding of managing operations across the network.
ONDC Chief Executive Officer T Koshy said the learning modules will cater to various roles within the network.
It will provide interactive videos and learning materials related to digital commerce offering programmes in multiple Indian languages.
ONDC, a Section 8 company, was incorporated on December 31, 2021.
It is a DPIIT initiative to create a facilitative model to help small retailers take advantage of digital commerce. It is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable open networks.