According to Samantha Clayton, the Vice President of Sports Nutrition and Fitness Education at Herbalife, India has emerged as the world’s second-largest market for the renowned global nutrition brand, right behind the United States.
During the past three years, the nutrition company asserts that it has achieved substantial double-digit growth. Specifically, for the year ending on December 31, 2022, the brand’s net sales in India reached an impressive USD 677.1 million, contributing to Herbalife’s overall global sales of USD 5204.4 million.
According to Clayton, Herbalife has experienced a notable surge in sales volumes in India over the recent years, thanks to the company’s consistent endeavors in promoting and diversifying its product portfolio. She further highlighted that Herbalife’s success in India is attributed to a comprehensive strategy that includes multiple approaches, along with long-term investments in education, a commitment that has been integral to the company since its inception approximately 40 years ago.
Clayton revealed that Herbalife allocates approximately 3.6 per cent of its net sales, amounting to USD 24.3 million, for marketing and advertising purposes. She emphasized that the brand remains dedicated to innovating and introducing new products within the nutrition and wellness sector in the future.
“The establishment of the ‘Centre of Excellence’ in Bengaluru showcases our commitment to research and development, and our focus on delivering innovative and high-quality products,” commented Clayton on expansion plans in India.
Herbalife provides a range of sports nutrition and energy fitness products, encompassing items like protein shakes, probiotics, fibers, multivitamins, and energy boosters.