Nothing Before Coffee (NBC), a rapidly expanding coffee chain, has opened its 50th store at Malviya Nagar in New Delhi as per a release by the company on Wednesday.
Spanning 550-600 square feet of retail space, the store presents a diverse menu featuring 100% vegetarian options. Additionally, it offers an extensive selection of over 100 handcrafted beverages, with its standout being the popular ‘Shrappe’—a unique fusion of frappe and shake.
“The launch of our 50th outlet is not just a numerical achievement; it’s a testament to our commitment to crafting exceptional coffee experiences,” said Akshay Kedia, Founder of NBC.
“Our vision is to become the household name for coffee and beverage cafes in Tier 1 & Tier 2 cities of India and beyond, offering a convenient and delicious coffee experience,” Kedia added.
Founded in 2017 by childhood friends Akshay Kedia, Anand Jain, Ankesh Jain, and Shubham Bhandari, NBC has established its presence in 10 states and 26 cities. As of the current financial year 2023-24, the company has expanded with 25 new outlets in 8 additional cities. NBC is actively pursuing nationwide expansion, aiming to reach more regions across the country.
Continue Exploring: Nothing Before Coffee continues rapid expansion: 10 new outlets launched in Q2, targets over 50 stores in the coming year
Jaipur-headquartered NBC has teamed up with Building Brands for Tomorrow (BBFT), a consultancy specializing in restaurant franchising and startup growth, to expedite its expansion efforts.
“The market is experiencing a significant demand for reasonably priced coffee, with very few brands catering to this segment on a nationwide scale. It fills me with great joy and pride to witness and support NBC’s transformation from nonexistence to prominence,” said Rohit Singh, Founder of Building Brands for Tomorrow (BBFT).
“Moving forward, the aim is to expand and enhance NBC’s presence across the entire Indian landscape,” Singh added.
