Nissin Foods USA is unveiling an exciting addition to its instant noodle lineup, debuting the Geki brand alongside a groundbreaking innovation: chili-infused noodles.
Geki, derived from the Japanese word for ‘extreme,’ has been meticulously crafted to cater to aficionados of fiery flavors seeking an authentic Asian dining experience within the comfort of their own homes.
Nissin’s inaugural consumer product, Geki Fiery Hot Chicken, showcases an innovative manufacturing technique developed in-house. This process involves incorporating genuine chili flakes directly into the circular noodles, resulting in a vibrant red color and an intense spiciness. To complement this fiery flavor, a hot chicken seasoning packet is included to strike the perfect balance of heat and taste.
Priscila Stanton, senior vice president of marketing at Nissin Foods USA, said, “We know that spicy food experiences are embedded in American culture and a recent food industry study found that 65% of consumers are choosing spicy meals when cooking at home”.
“We wanted to find an innovative solution that not only satisfies consumer cravings for heat, but also delivers on our mission to provide meals of value that are both convenient and delicious, while providing a spicy foundation for culinary creativity in American kitchen.”
Geki is available for SRP $1.39 at Sam’s Club online and in its locations across the US, as well as launching on Amazon this month. It will soon roll out at grocery stores.