Fashion-tech startup brand Newme has launched its first offline store at Infiniti Mall, Mumbai, according to a press release issued on Wednesday.
“As we continue to grow, we are excited about the journey ahead, expanding our retail presence to over 12 stores across India in the next year and connecting with even more fashion-forward individuals across the country,” said Sumit Jasoria, co-founder and CEO, Newme.
The company asserts that it experienced a tenfold increase in sales during a Black Friday event. The brand is currently prioritizing efforts to connect with a broader audience and extend its presence in retail, as stated in the press release.
Founded in 2022, Newme aims to reach over 500 million Gen Z customers in both India and Southeast Asia.