Myntra’s home category has experienced a remarkable 50% year-on-year surge in demand, prompting the online retailer, known for its clothing offerings, to introduce over 50,000 new products and introduce more than 20 new brands to its home section. This strategic move is aimed at attracting and delighting customers during the approaching festive season.
“As a leading fashion, beauty and lifestyle e-commerce platform, we are seeing a steady rise in demand for stylish and unique home products and with home decor taking center stage during the festive season in India we have strengthened the selection to cater to the home demands of our fashion-forward customers,” said Sharon Pais, Chief Business Officer, Myntra.
According to Myntra, the festive season offers a fantastic chance for consumers to elevate their living spaces and modernize their kitchens by adding appliances, cookware, and dinnerware.
The home furnishing sector, constituting half of Myntra’s overall home category, encompasses items such as bedsheets, curtains, and cushion covers. It holds a prominent position within Myntra’s home portfolio. Brands featured in Myntra’s home category include Bombay Dyeing, Spaces, D’Decor, H&M Home, Starbucks, Anko, Philips, JC Collection, and Ellementary. Myntra stated that the most in-demand products in this category include bedsheets, curtains, decorative items, bed and pillow covers, cookware, kitchen storage solutions, dinnerware, and small home appliances.
Furthermore, with a higher number of individuals dedicating time to their homes in the post-pandemic era, there has been a rise in the fascination with aesthetics. This has led consumers to allocate more resources towards home furnishings and decorations. Myntra mentioned that the increasing fashion awareness in the domain of household furnishings is a result of the widespread adoption of hybrid work and work-from-home setups, significantly influencing consumer choices in this category.