In a press release issued on Wednesday, the fashion e-commerce platform Myntra announced its collaboration with Simpl, a checkout network, to provide its customers with the convenience of 1-tap checkout.
Launched during the Myntra Big Fashion Festival, Simpl’s 1-tap pay is expected to not only enhance merchant conversions but also bring increased convenience to customers. This feature is poised to play a pivotal role in reshaping the customer experience, particularly focusing on convenience.
“To provide convenience and make the experience even more delightful, we are happy to bring Simpl’s 1-tap checkout. With Simpl, we find synergies in our collective vision of empowering thousands of our fashion brands in offering their products seamlessly to millions of customers across the country,” said Santosh Kevlani, vice president, banking, payments and cards at Myntra.
This marks Simpl’s first integration with an e-commerce marketplace.
“In our endeavour to empower millions of customers and small, medium and large merchants including D2C brands across the country, we are delighted to join hands with Myntra as we bring an added convenience of Simpl’s 1-tap this festive season,” said Nitya Sharma, founder of Simpl.
At present, more than 26,000 merchants nationwide choose Simpl’s checkout solutions.
Myntra offers a diverse selection of over 23 lakh styles from over 6,000 domestic and international brands, encompassing categories such as fashion, beauty, lifestyle, as well as home, luggage, travel, accessories, watches, and wearables.