Myntra has expanded its international fashion presence with NEXT after securing franchise rights for the UK’s largest fashion retailer. Meanwhile, NEXT plans to tap into the vast market of the Asian nation, where conglomerates like Reliance and Tata are also increasing their presence in the clothing market.
This partnership allows NEXT to access the vast, varied, and continually evolving Indian market. Through an arrangement with Myntra Jabong Pvt Ltd, NEXT can distribute its products wholesale, facilitating the brand’s efforts to build a robust consumer base through various independent third-party franchise partners and distributors.
NEXT, a leading UK fashion brand, has granted Myntra Jabong the rights to distribute and oversee its products. Additionally, the e-tailer will enhance NEXT’s omni-channel presence in India, as announced by the company.
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Under this franchise agreement, Myntra’s wholesale business will set up NEXT branded stores across India. The brand will provide a variety of apparel for children, women, and men both in-store and on their online platform.
During the initial years of operation, 8-10 NEXT stores will be inaugurated in key Indian cities like Delhi, Mumbai, and Bengaluru, complemented by a robust online presence on the Myntra platform.
The partnership enables NEXT to venture into the vast Indian market.
“We are thrilled to deepen our association with NEXT and strategically build its omni-channel presence in the country. With a strong playbook in exponentially building adoption for global brands ground-up, we are looking forward to unlocking the next phase of growth in the brand’s India scale-up journey,” said Nandita Sinha, Chief Executive Officer, Myntra.
Simon Wolfson, the Chief Executive of NEXT, expressed excitement about partnering with Myntra in one of the world’s fastest-growing markets.
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