Myntra, the e-commerce marketplace, has added the renowned global beauty brand Huda Beauty to its selection, according to a recent press release. Alongside the beauty products, the launch will include skincare solutions from Huda’s Wishful line and fragrances from Kayali, a brand founded by Mona Kattan, the sister of Huda Kattan, the founder of Huda Beauty.
“In our endeavour to bring the best of fresh global fashion and beauty to our customers, we are thrilled to add the iconic Huda Beauty to our robust selection of international brands. On the back of Myntra’s cutting-edge tech, unmatched reach and a keen understanding of the needs of new age, trend-first India, we look forward to supercharging Huda Beauty’s vision of winning with India’s premium base of shoppers,” said Sharon Pais, chief business officer, Myntra.
Huda Kattan, the content creator turned beauty mogul, launched Huda Beauty in 2013. The brand offers a diverse range of products including lipstick, eyeshadow palettes, mascara, pressed powder, and concealer.
Multifaceted Marketing for Huda Beauty’s Debut on Myntra
Myntra’s introduction of Huda Beauty involved a multifaceted marketing approach as the brand debuted on the platform. The campaign commenced with a CGI film featuring life-sized Huda Beauty products soaring through the sky, seamlessly transitioning onto the Myntra app.
Furthermore, a 3D billboard was set up outdoors in Mumbai, and over 100 influencers captivated Myntra Beauty shoppers by showcasing looks created with Huda Beauty products.
“We are so excited to join forces with Myntra Beauty! We believe this collaboration will pave the way for much bigger opportunities with India’s growing base of premium beauty shoppers! This is such an important market for us, and we hope our products continue to be a success with our amazing Huda Beauty supporters in India,” said Huda Kattan, founder of Huda Beauty.
Bengaluru-based Myntra boasts a collection of over 6000 fashion and lifestyle brands, featuring well-known names such as H&M, Levis, Tommy Hilfiger, Louis Philippe, Jack & Jones, Mango, Forever 21, Marks & Spencer, Nike, Puma, Crocs, M.A.C, and Fossil. The platform’s services span across 19,000 pin codes in India.
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