Mondelēz has unveiled its new $5 million Regional Biscuit and Baked Snacks Lab and Innovation Kitchen in Singapore, demonstrating its dedication to innovation and product enhancement to cater to the changing preferences of consumers in Southeast Asia, Australia, New Zealand, and Japan.
Chan Ih-Ming, Executive Vice President of the Singapore Economic Development Board (EDB), Chargé d’affaires Casey Mace, Deputy Chief of Mission at the U.S. Embassy in Singapore, Deepak Iyer, Executive Vice President and President of AMEA at Mondelēz, and Marco Michielsen, R&D Lead for SEA & VP of Biscuits and Baked Snacks at Mondelēz, were among the distinguished guests at the event.
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The Lab and Innovation Kitchen stand as a strategic regional hub driving creative development and innovation in the biscuits and baked snacks category. This latest investment underscores Mondelēz’s commitment to Singapore and the wider region, fostering an environment that facilitates product innovation and continues to cater to evolving consumer demands.
Mondelēz International operates in over 150 countries, encouraging responsible snacking worldwide. With 2023 net revenues hovering around $36 billion, MDLZ leads the snacking industry’s evolution through its globally recognized brands like Oreo, Ritz, LU, Clif Bar, and Tate’s Bake Shop biscuits and baked snacks, alongside Cadbury Dairy Milk, Milka, and Toblerone chocolates. Proudly listed on the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index, Mondelēz International prioritizes both quality snacks and sustainable business practices.
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