Medusa Beverages Pvt. Limited, an Indian brewery renowned for its well-loved beer brand ‘Medusa,’ has achieved remarkable triumph in the Delhi market. Over a span of three consecutive months (February, March, and April 2023), Medusa has consistently achieved the highest beer can sales, capturing an impressive market share of 17%.
The rise in sales can be attributed to the evolving preferences of millennial consumers in metropolitan areas, who are embracing global trends and choosing beer cans, even at a slightly higher price per unit. This shift from high-alcohol beverages to lower-alcohol alternatives, as well as the transition from bottles to cans, has played a vital role in boosting Medusa’s sales. The brand has remained steadfast in its commitment to increasing can production, recognizing their advantages in terms of portability, recyclability, and superior product protection.
Medusa, a company headquartered in India, stands out in the market with its innovative and modern packaging. It has a national marketing division that has propelled its success. In the city of Delhi alone, Medusa beer can be found in approximately 650 retail locations, including high-end cafes, ensuring extensive coverage and a distribution reach of 90%. Furthermore, the brand’s expansion with a brewery in Punjab has further amplified its presence, enabling its availability in over 2,000 retail locations.
Expressing his gratitude for the brand’s success, Avneet Singh, Founder of Medusa Beverages Pvt Ltd., acknowledged the challenges of establishing a brand in today’s highly competitive market. He expressed his delight that consumers have embraced and appreciated Medusa beer, providing the company with the impetus to expand its market presence and become a PAN India player.
Avneet further emphasized Medusa’s commitment to catering to the needs of the younger consumer demographic. Based on the growing demand in the northern region, the brand has established three new breweries to make its products accessible to a wider audience and enhance its business across India.
With an eye toward the future, Medusa is contemplating the introduction of a slightly modified version of its high-quality beer. Additionally, the brand is determined to enhance its position in the “on-trade” industry segment in the forthcoming years.
Currently, Medusa beer is available in seven states, including Delhi, Uttar Pradesh, Punjab, Chandigarh, Chhattisgarh, Himachal Pradesh, and Silvassa. The brand is soon expanding its reach to Uttarakhand, further broadening its consumer base.