Fast food chain McDonald’s North and East regions have integrated into the ONDC (Open Network for Digital Commerce) network, as announced by the food services players on Friday.
According to the company, McDonald’s India North and East offerings will now be accessible through ONDC buyers’ applications, featuring exclusive à la carte and meal selections.
Rajeev Ranjan, the Managing Director of McDonald’s India – North and East, emphasized in a statement that the collaboration aims to accelerate McDonald’s accessibility for existing and new customers.
Following Jubilant FoodWorks Ltd (JFL) operated Domino’s Pizza, McDonald’s becomes the second major fast food services player to join the government-backed ONDC network in recent times.
Continue Exploring: Domino’s Pizza in Delhi-NCR joins ONDC to boost profit margins
Since its inception early last year, the ONDC has processed over 7.1 million cumulative orders as of February. Operating in markets including Delhi, Bengaluru, Kolkata, and Chennai, among others, the platform facilitates order services.
Continue Exploring: ONDC surpasses 7.1 Million orders milestone in February since inception last year
Meanwhile, the network is piloting a project to integrate street food vendors, starting with Delhi and Lucknow. The pilot project plans to collaborate with 500 street food vendors in Delhi and Lucknow over the next couple of months, leveraging buyer applications to stimulate demand for the small-scale operators. In Delhi, the pilot has begun with Zomato-backed Magicpin.