McDonald’s India – North and East has established a strategic collaboration with NueGo, a leading brand in electric bus services operated by GreenCell Mobility.
This partnership arises from a mutual commitment to embrace sustainability and advocate for eco-friendly transportation solutions. With a focus on addressing the preferences of modern, environmentally-aware travelers, the partnership aims to provide effortless and smooth dining choices for those who opt for NueGo’s sustainable travel offerings.
Travelers selecting NueGo’s bus service from the Inter State Bus Terminal (ISBT) in New Delhi to well-known destinations like Chandigarh, Ludhiana, Dehradun, Agra, or Jaipur, now have the option to request McDonald’s meals while they wait for departure in a dedicated lounge. The collaboration’s reach will gradually widen to encompass more routes, and a meal pre-booking option will be introduced to elevate the convenience of the travelers.
Speaking about this partnership, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “Sustainability is central to McDonald’s in fostering robust and resilient food systems. Whether it is working on reducing carbon footprint using renewable energy at restaurants, or conserving water across the value chain, or re-utilizing available resources such as repurposing used cooking oil or eliminating single-use customer facing plastic using sustainably-sourced paper packaging or responsible ingredient sourcing, we are deeply committed to and invested in sustainable earth intention. We are excited about our collaboration with NueGo in jointly contributing to a carbon-neutral economy.”
Commenting on the partnership, Devendra Chawla, CEO and MD, – GreenCell Mobility, said, “We at GreenCell Mobility, are thrilled to join hands with the renowned global entity McDonald’s India – North and East, to pilot a new-age food delivery approach tailored for NueGo’s environmentally aware travelers. This unique collaboration will reinforce our commitment to sustainable mobility and our dedication to delivering innovative customer experiences.”