Join Ventures, a company that specializes in direct-to-consumer (D2C) brands for celebrations, is expanding its portfolio with the launch of Masqa, a new D2C premium food brand in the F&B space.
Masqa, the new premium food brand from Join Ventures, has launched its first line of products, a portfolio of couverture chocolate products available in the form of bars, barks, and pebbles. The brand offers a variety of innovative flavors and fine culinary craftsmanship.
Masqa was established in December 2022 and boasts an assortment of chocolate products that feature timeless tastes found in milk chocolate bars, such as Classic Smooth and Chewy Crunch, as well as dark chocolate bars such as Dark Divine and Nutty Delight. Additionally, Masqa incorporates original flavors into their chocolates, including pink Himalayan salt, chili, and rose.
Commenting on the launch, Anuja Joshi, Co-founder, Masqa said, “With the need for diversity and the evolving preferences of customers, we at Masqa have embarked upon a journey to offer delectable chocolate products to cater to customers with an evolved taste.”
“The idea behind launching Masqa was to cater to an audience that appreciates richness, flavors, and textures of chocolates. Masqa, as a premium chocolate brand, aims to offer its patrons luxury and indulgence with every bite. At the same time, it encourages the consumers to try bold flavors of its offerings made of unique ingredients like chilli, Himalayan pink salt, blonde rose etc. Masqa’s vision for its consumers is to celebrate smaller moments and simplest pleasures of life by transforming chocolate consumption into an ethereal experience” she added.
By launching Masqa, Join Ventures demonstrates its firm commitment to bringing novel and superior products to the market.
Masqa’s latest selection will be accessible via their official website in the top 25 cities.