LoveChild, the beauty brand by Indian fashion designer and actress Masaba Gupta, has entered offline retailing with the launch of its first brand kiosk in Mumbai, as announced by an industry official on social media. This new outlet is situated at Nexus Seawoods Mall, Navi Mumbai, Maharashtra.
“Delighted to share that after a year of incredible online success, LoveChild by Masaba is making its offline debut with the opening of our first brand kiosk at Nexus Seawoods, Mumbai,” said Karishma Bangera, zonal head – West and Central India – business development for Aditya Birla Group’s ethnic wear brand Tasva, in a LinkedIn post.
“We’re thrilled to embark on this journey, offering a diverse range of high-performing products for people of all ages, skin tones, and cultures. LoveChild is all about celebrating the unique expression of self-love in each of us,” added Bangera.
Continue Exploring: Portuguese brand Parfois enters Indian market with over 250 fashion products via Myntra
In August 2022, House of Masaba, the fashion and lifestyle brand by Gupta, introduced its own makeup line called Lovechild. This line featured a variety of vibrant shades of lipsticks, lip glosses, and nail polishes, all available through its dedicated e-commerce store.
Lovechild is currently owned by the Aditya Birla Group as part of the House of Masaba franchise.
Since January 2022, House of Masaba has been engaged in a strategic partnership with The Aditya Birla Fashion and Retail Ltd (ABFRL), which holds a 51% stake in House of Masaba. The partnership was aimed at facilitating ABFRL’s venture into the beauty and personal care market in India.
The House of Masaba brand was introduced in 2009. It currently operates a total of 15 stores across India, with four in Delhi, four in Mumbai, two in Bengaluru, and one each in Ahmedabad, Hyderabad, Gurugram, Kolkata, and Ludhiana.
Continue Exploring: Fashion startup Absolute Brands raises $2.5M in seed funding, plans to open 500 stores in India
