Marico Limited, one of the major players in the FMCG sector, has taken a significant step by integrating its Saffola store with the Open Network for Digital Commerce (ONDC). This integration not only expands their avenues for growth but also facilitates collaboration and elevates the digital experiences offered in the ever-evolving e-commerce landscape.
“Through this integration, Marico is committed to delivering unparalleled benefits to its stakeholders, including distributors, retailers, suppliers, and consumers,” the company said in a statement.
The Open Network for Digital Commerce (ONDC), an initiative spearheaded by the Government of India, is a robust digital commerce network designed to empower businesses and consumers nationwide. With the goal of advancing the vision of ‘Digital India’, this initiative fosters an inclusive ecosystem that promotes greater e-commerce adoption in India and enables the seamless inclusion of sellers of all scales and types, catering to the diverse population.
Sanjay Mishra, COO India Business and CEO New Business, Marico Limited, said, “While the e-commerce market in India has grown at an exponential pace over the past decade, online FMCG retail is yet to make significant inroads into rural and semi-urban markets. Tech-led interventions such as ONDC mark a sustained effort to bring together various stakeholders within the FMCG and retail value chain to solve this challenge.”
“Getting our D2C platform onto the ONDC network is an example of fantastic collaborative effort between the Marico IT team and the ONDC Tech team, which will launch us into the next league of connected platforms,” said Vrijesh Nagathan, Chief Information & Digital Technology Officer, Marico Limited.
“Consumers, the ultimate beneficiaries of this integration, will experience a more convenient and seamless shopping experience. The integration will also facilitate efficient order fulfilment, ensuring timely delivery of products to consumers’ doorsteps,” said T Koshy, Managing Director & Chief Executive Officer, ONDC.
Marico, a prominent player in the consumer products industry, has established itself as one of the leading companies in its field. The brand achieved an impressive turnover of $1.2 billion during the fiscal year 2022-23, primarily driven by the sale of its products in India as well as selected markets across Asia and Africa.
