Marico, a prominent FMCG company in India, has introduced four exciting gourmet-style flavors in its flavored Oats range under its flagship brand – Saffola. For the first time, Saffola Oats, will offer two exciting, sweet flavors viz Nutty Chocolate and Apple ‘n’ Almonds. Alongside expanding the portfolio of savory (Masala) oats with the launch of two new flavors viz Spicy Mexicana and Cheesy Italia.
These latest releases align with a steadfast dedication to delivering a delightful experience for consumers, along with providing ‘Better for you’ food options. Saffola Oats has consistently led the way in making Oats accessible to all, presenting them in flavors beloved by the Indian palate and in convenient formats. With its recent additions, the brand seeks to broaden its appeal to new demographics and occasions.
Saffola Oats’ sweet-flavored variants, Nutty Chocolate and Apple ‘n’ Almonds, are tailored to meet the growing yet unmet demand for chocolate and fruity flavors. They offer a delightful breakfast experience and are ideal for homemakers and working women seeking a convenient and hassle-free option throughout the day.
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Saffola Masala Oats presents a range of six delectable savory flavors tailored for snacking. Expanding its offerings, the brand introduces two fusion flavors, Spicy Mexicana and Cheesy Italiaa, which are already gaining traction in the snacking category. This culinary innovation underscores the commitment to providing diverse and convenient choices that resonate with the mindful lifestyles of modern consumers.
With a mere preparation time of 3 minutes and flavors that transcend culinary boundaries, the four new flavors are ideal for health-conscious consumers looking to satisfy their hunger pangs while indulging in genuine delight.
Speaking about the new Saffola Oats Flavours, Vaibhav Bhanchawat, chief operating officer- India & Foods Business (Marico), said, “With the introduction of Saffola’s new Gourmet Flavors, we hope to satisfy the needs of modern consumers who constantly seek healthy convenience without compromising on flavor and taste. Our commitment to offering wholesome and flavorful options remains steadfast, ensuring that consumers across age groups can savour the delicacies of Oats on all sorts of occasions. We invite everyone to experience the fusion of taste and nutrition in these new Saffola Oats variants, enhancing your everyday moments with a burst of deliciousness.”
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The four new flavors of Saffola Oats will be accessible through prominent e-commerce and online grocery platforms such as Flipkart, Amazon, Zepto, Swiggy, and BlinkIt.
Since 2011, Saffola has established itself as a trusted and innovative brand, meeting the varied taste preferences of Indian consumers and providing “better for you” food options. Recognizing the Indian affinity for spicy flavors reminiscent of flavorful street food, Saffola introduced ‘Savory Oats,’ fulfilling the demand for savory delights while making oats more accessible in an exciting format. This initiative challenges norms by showcasing that tasty food can also be healthy, thus democratizing the perception of oats.