Premium Beverage brand Malaki has raised new funding on Shark Tank India Season 2. The brand has raised capital of INR 50 L for 3% Equity from Boat Co-founder Aman Gupta and Lenskart Co-founder Peyush Bansal on the show. The company is valued at INR 16.67 Cr with the current Investment.
Malaki is a premium beverage brand that has been gaining popularity in India for its unique and healthy offerings. The brand was founded in 2018 by Ashish Bhatia and Mohit Bhatia, and its formal name is A1 Cuisines Pvt Ltd. The company has two business models, B2C and D2C, and has become a leading player in India’s functional beverage landscape.
Malaki offers a wide range of products, including alkaline water, tonic water, spiced ginger ale, and 24-karat gold-flavoured water. The brand is known for sourcing its sparkling water from the Himalayas and coffee tonic-infused water from Coorg, Kerala, using authentic packaging processes.
One of the unique features of Malaki’s products is that they do not contain any artificial sweeteners or food colours, making them a low-calorie and healthy option. This commitment to natural ingredients has helped the brand stand out in a crowded market.
During Malaki’s Shark Tank Appearance, the founders of Malaki shared that the brand has been the official partner of Singapore Airlines Business Class for their Sparkling Water.
Following the pitch, Shark Aman and Shark Peyush made an initial offer of INR 50 lakhs for a 10% equity stake in the company. This offer valued the business at INR 5 crores. Shark Anupam also made an offer proposing INR 50 lakhs for a 5% stake, valuing the company at INR 10 crores.
Following this, there were negotiations, and Shark Aman and Shark Peyush revised their offer. They proposed INR 50 lakhs for a 3% equity stake, which valued the company at INR 16.67 crores. However, the business presenter made a counteroffer of INR 50 lakhs for a 2.5% stake, which valued the company at INR 20 crores.
After considering the counteroffer, the Sharks ultimately decided to reject it and accepted Shark Aman and Shark Peyush’s revised offer of INR 50 lakhs for a 3% equity stake, finalizing the deal. This means that the business owners agreed to give up 3% of their company’s equity in exchange for an investment of INR 50 lakhs, and the company was valued at INR 16.67 crores after the deal was completed.
The scenario outlines a negotiation between a group of investors (Sharks) and a business owner looking for funding. After several offers and counteroffers, an agreement was reached where the Sharks invested INR 50 lakhs for a 3% equity stake in the company.
Malaki’s products are available at over 500 Horeca outlets and sold through marketplaces and quick commerce. The company’s MRP is INR 35 with a manufacturing cost of INR 11 and taxes, and it is delivered to retailers for INR 25.
Malaki’s appearance on Shark Tank India has helped to establish it as a leading player in India’s premium beverage market. With its commitment to natural ingredients and innovative flavours, Malaki is well-positioned to continue its growth in the coming years.