Kerala-based jewellery retailer Malabar Gold & Diamonds has ventured into Australia with the opening of its new showroom in Sydney. This marks the expansion of the company into its 13th country of operations, according to a press release issued on Tuesday.
The retailer asserts its position as the first Indian international jewellery brand to begin operations in Australia.
Located at 109 Wigram Street in Harris Park within the Little India Precinct, the new outlet is poised to be the largest jewellery showroom in Sydney. It was inaugurated by former Australian cricketer Brett Lee, adding a touch of prestige to the occasion.
“This is a proud moment for us as the first Indian International jewellery retailer to begin operations in Australia. We have been a strong proponent of ‘Make in India; Market to the World’, showcasing the artistry of Indian jewellery on a global stage and expanding into Australia is another testimony of our commitment to this initiative,” said M.P Ahammed, chairman of Malabar Gold & Diamonds.
“This is also a great success story leveraging the strong trade relationship and recent bi-lateral free trade agreement between Australia and India. Our growth plan in Australia will lead to significant investments into jobs and local economy in Australia over the next few years,” added Ahammed.
Featuring a diverse range of jewellery crafted in 18K and 22K gold, as well as diamonds, the showroom will display a stunning array of over 30,000 designs spanning bridal wear, daily wear, and occasional wear. Additionally, the store offers a bespoke jewellery design service supported by skilled designers and craftsmen.
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“With a large diaspora of immigrants from the Indian sub-continent, the jewellery sector in Australia remains a largely untapped one. Marking a significant shift in the country’s jewellery landscape, we aim to leverage our experience of over 30 years to bring forth an exceptional array of gold, diamond & precious gem jewellery,” said Shamlal Ahamed, managing director – international operations at Malabar Gold & Diamonds.
Presently, the brand boasts a retail network comprising more than 340 showrooms across various regions including India, the United Arab Emirates, Qatar, Kuwait, Oman, the Kingdom of Saudi Arabia (KSA), Bahrain, Singapore, Malaysia, the USA, the UK, Canada, and Australia. Furthermore, it is actively pursuing expansion into emerging markets such as South Africa, Egypt, Bangladesh, Turkey, and New Zealand.
“Malabar Gold & Diamonds is making remarkable progress in both the international and Indian jewelry sectors, gaining substantial momentum. The brand’s strategic global expansion into new countries and within Indian states such as Rajasthan, Puducherry, Uttarakhand, Jharkhand, Goa, Assam, Tripura, and Jammu & Kashmir is poised to elevate it to the coveted No. 1 position” said Asher O, managing director – India operations at Malabar Gold & Diamonds.
Founded in 1993, the jewellery retailer stands as the cornerstone of the Malabar Group. Boasting an impressive annual turnover of $5.2 billion, the brand has established a presence in 12 countries, complemented by numerous offices, design centers, procurement centers, and factories.
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