Maison Margiela, the renowned French luxury fashion brand, has made its debut in India through a collaboration with Shoppers Stop and L’Oréal International Distribution, as announced in a social media update. The first store for this fashion major is located at Jio World Drive in Mumbai.
“Exciting news! Maison Margiela has officially arrived in India at Jio World Drive, thanks to the incredible partnership with L’Oréal International Distribution. Unveiling a world of unique and avant-garde fashion experiences,” wrote Biju Kassim, chief executive officer – beauty, Shopper Stop in a LinkedIn post.
Founded in 1988 by Belgian designer Martin Margiela, the fashion label is based in Paris and specializes in crafting high-end fashion collections as well as ready-to-wear lines. Its diverse range of offerings encompasses womenswear, menswear, fine jewellery, footwear, accessories, leather goods, objects, fragrances, and home goods, among other categories. Notably, the brand distinguishes itself through avant-garde fashion shows held in unconventional locations such as vacant metro stations and street corners.
Shoppers Stop, launched in 1991 by property developer K Raheja Corp with its inaugural store in Andheri, Mumbai, made a significant stride into the beauty sector in 2020 with the introduction of SS Beauty.
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L’Oréal International Distribution operates as the multi-brand division within the L’Oréal Group, predominantly partnering with regional or national distributors.
In June 2023, Shoppers Stop forged an exclusive distribution alliance with L’Oréal International Division through its subsidiary, Global SS Beauty Brands Limited.